TeaHaus Redesign

TeaHaus Redesign

TeaHaus is a locally owned tea bar & lounge in Ann Arbor, Michigan. This project focuses on a complete overhaul of their website to improve information architecture, align with the in-store experience, and increase e-commerce sales.

TeaHaus is a locally owned tea bar & lounge in Ann Arbor, Michigan. This project focuses on a complete overhaul of their website to improve information architecture, align with the in-store experience, and increase e-commerce sales.

Role

Role

UX Researcher & Designer

Team of 2

Project Duration

Project Duration

January - March 2026

Focus

Focus

Design Systems

Responsivity

Competitive Analysis

Competitive Analysis

TeaHaus

Clear entry into browsing

High quality product pictures

Plenty merchandise available

Extensive subpages

Outdated appearance

Blue Bottle Coffee

Layout & photos with brand

Simplified navigation

Easy to locate cafe

Brand character

Brew guides tucked in footer

Flight Tea Bar

High-quality photos of tea

Easy to navigate shop page

Missing cafe address

Text color contrast failure

Project Goals

Project Goals

Simplify Key Paths

Simplify Key Paths

Help customers explore online and in-person offerings without overwhelming them.

Help customers explore online and in-person offerings without overwhelming them.

Modernize Feel

Modernize Feel

Increase trust and usability by utilizing a clean, responsive look in-line with other cafes.

Increase trust and usability by utilizing a clean, responsive look in-line with other cafes.

Show Character

Show Character

Bring the charm of the TeaHaus lounge to their online website experience.

Bring the charm of the TeaHaus lounge to their online website experience.

Brand Elements

Brand Elements

Color

Primary

Default

Light

Subtle

Darker

Secondary

Default

Light

Subtle

Darker

Success State

Default

Light

Subtle

Darker

Error State

Default

Light

Subtle

Darker

I engineered a semantic color system using Figma variables, mapping colors to tokens like "Success" and "Error" as well as “dark” and “light.” This logic-based approach automates UI states and ensures a scalable, dev-ready palette.

Typography

Sora

Ag

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%^&*()

Inter

Ag

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%^&*()

Download Links

I established a disciplined type hierarchy by anchoring Sora and Inter into a global style library. This framework enforces mathematical scaling and optimized legibility, ensuring 100% visual consistency across the entire platform.

Logo

I refined the brand’s visual identity by transitioning from a dated, enclosed crest to a clean, minimalist wordmark. This enhances digital scalability and legibility while maintaining the charm of TeaHaus.

TeaHaus

TeaHaus

Ann Arbor

Ann Arbor

Components & Templates

Components & Templates

Components

Buttons

Scalable Templates

Key Design Decisions

Key Design Decisions

Menu-style homepage

Help customers explore online and in-person offerings without overwhelming them.

Simplified browsing

Increase trust and usability by utilizing a clean, responsive look in-line with other cafes.

Type & color updates

Bring the charm of the TeaHaus lounge to their online website experience.

Final Designs

Final Designs

Homepage - Before

  • Overwhelming nav menu options

  • Duplicative list and menu-style layout of teas

  • No location or hours on homepage

  • Outdated visual appearance

Homepage - After

  • Reduced & simplified nav options

  • Menu-style offers accessible entry points to primary site pages

  • Modal pop-up for return shoppers who want a quick experience

  • Hours & location added to footer

Homepage (Mobile) - Before

  • Extremely small touch targets (top bar & nav specifically)

  • No collapsed nav menu

Homepage (Mobile) - Before

  • Collapsed nav to hamburger menu for simplicity and adhesion to mobile mental model

  • Cart and profile accessible in top nav bar to improve discoverability

  • Horizontal scrolling leveraged for tea browsing

Product Page (Mobile) - Before

  • Extremely small touch targets for size dropdown

  • Low visibility CTA button "Add to Cart"

  • Large chunks of text descriptions

Product Page (Mobile) - After

  • mobile-friendly sizing of elements and touch targets

  • bag illustration for clear CTA for user

  • high visibility CTA "Add to Cart" button

  • Reviews included for customer satisfaction data

Product Page (Mobile) - Before

  • Extremely small touch targets for size dropdown

  • Low visibility CTA button "Add to Cart"

  • Large chunks of text descriptions

Other Layouts (Mobile) - After

  • Spacing, color, layout adjustments that improve clarity of information and browsing functions

  • Simplified and streamlined checkout within TeaHaus platform (current website links to Shop e-commerce platform

Dark Mode - After

  • Leveraged Figma tokens to swiftly shift between light and dark mode seamlessly

My Takeaways

My Takeaways

Design-to-Code

I prioritized developer-friendly handoffs by mirroring technical workflows in Figma. I learned the importance of semantic naming and tokenization: to bridge the gap between creative vision and implementation.

Atomic Consistency

Building from the ground up reinforced the value of atomic design. I established foundations like color and type first, before creating components—ensuring a consistent and easy to maintain design system.

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Sara Carrier

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